Sponsorship visibility checklist

1) What to ask for in every package

Before you write a check, ask these questions:

• Where will your logo show up?
• How many people will see it?
• Will your business name be announced?
• Can you attend the event?
• Will you get photos you can post?
• Will they tag you on social media?

If they cannot answer these clearly, the package is weak.

2) Small sponsorship tier ($50–$250)

At this tier, expect:

• Logo on a flyer or program
• Small mention on social media (maybe)
• Permission to attend and take photos

Worth it if: You can take good photos and post them yourself. The value is in the proof, not the logo.

Not worth it if: No one sees the logo and you cannot attend.

3) Medium sponsorship tier ($250–$1,000)

At this tier, expect:

• Logo on banners, jerseys, or event signage
• Verbal mention at the event
• Social media tag and post
• Link on event website
• Booth or table space (sometimes)

Worth it if: You get real event visibility, a local mention or link, and good photo opportunities.

Not worth it if: Your logo is one of 40 logos on a banner no one looks at.

4) Large sponsorship tier ($1,000+)

At this tier, expect:

• Title sponsorship (your name in the event name)
• Major logo placement (stage, jerseys, materials)
• Multiple social media posts
• Booth or speaking opportunity
• Press mention (sometimes)
• Website homepage logo and link

Worth it if: You already know this event drives local trust and you have a plan to capture and reuse proof.

Not worth it if: This is your first sponsorship or you cannot measure results.

5) How to assess value (simple test)

Ask yourself these questions:

• Will my best customers see this?
• Can I capture proof I can reuse?
• Will I get a real local mention or link?
• Does this build trust in Edmond?

If you answer no to three or more, skip it.

6) What to ask for (negotiation template)

Use this when talking to event organizers:

"Thanks for the sponsorship info. Can you walk me through what visibility I will get? I want to make sure my business name is seen by local families, and I would love to take a few photos at the event to share on social media. Is that part of the package?"

If they say no or seem confused, they do not have a real visibility plan.

7) Capture proof checklist

From every sponsorship, capture:

• Photo of your logo or signage
• Photo of the crowd or event
• Photo with organizers (if allowed)
• Screenshot of social media tags
• Link to event page (if they list you)

This proof becomes content for your website, GBP, and social media.

8) Mistakes to avoid

• Sponsoring without asking what you get
• Paying for a logo no one sees
• No plan to capture or reuse proof
• Skipping event attendance
• Not tracking if it drove any leads

9) How to reuse sponsorship proof

One sponsorship can create:

• One GBP post ("We sponsored [EVENT] in Edmond")
• One website proof section
• One social media post
• One email or newsletter mention

Content ideas: weekly update ideas →

Want sponsorships that work?

We can help you plan, capture, and reuse local sponsorship proof so every dollar builds real trust.