Review request script (text + email)
Reviews help a stranger feel safe hiring you. They also help you show up more when locals search on Google. This page gives you simple scripts that sound normal, plus timing, follow-up, and what to avoid.
Why reviews matter
Local buyers in Edmond, OK almost never call the first company they see. They compare two or three options and then choose the one that feels safest. Reviews make you feel safe before you ever answer the phone.
Reviews do two important jobs at the same time. They can help your Google Business Profile look stronger, and they help real people trust you faster.
- They help you show up more in local search.
- They help people feel safe choosing you.
The goal is not a perfect rating. The goal is honest proof that you do good work and take care of people.
Set up the link first (one-time setup)
If you do not have a direct review link, asking feels awkward because the customer has to hunt for the right place. A direct link removes friction. When it is easy, more people do it.
For most local businesses, the best link is your Google review link. Save it in your phone notes, in your CRM, and in a simple “canned response” you can send in two taps.
- Find your Google Business Profile.
- Grab the “leave a review” link.
- Test it on your own phone to make sure it opens fast.
If you want help setting this up the right way and keeping it consistent, see: Google Business optimization.
When to ask (best timing)
The best time to ask is right after the job feels “done” and they are happy. They are relieved, the problem is solved, and they still remember your name. If you wait weeks, they forget and the moment passes.
Good moments to ask include these:
- They said “thank you”.
- The problem is fixed and they are relieved.
- They said they would recommend you.
Do not ask before the job is fully done. If something goes wrong later, they can feel tricked, and that is how you get an angry review you did not earn.
Simple text message script
Text is the easiest way to ask because people see it fast. Keep it short, say thank you, and give one link. You are not begging. You are giving them a simple way to help you.
Text: Hey [NAME], thanks again for choosing [BUSINESS]. If you have 30 seconds, could you leave us a quick review? It helps other locals in Edmond feel safe choosing us. Here’s the link: [LINK]
Short version: Hey [NAME], could you leave us a quick review? Here’s the link: [LINK]. Thank you.
Why it works: It sounds like a normal human. It is clear. It is easy to complete.
Simple email script
Email works best when the customer is already used to email, like property managers or commercial accounts. Keep it simple and do not turn it into a big sales pitch. One clear ask and one link is enough.
Subject: Quick favor?
Body: Hi [NAME], Thanks again for letting us help with your [JOB]. If you have 30 seconds, could you leave a quick review? It helps other locals in Edmond choose a safe company. Review link: [LINK] Thank you, [NAME]
Most people skim emails. Short wins.
What to do if they do not respond
Most people are not ignoring you. They are busy. Send one calm reminder 2 to 3 days later and then move on. If you send five reminders, you look needy, and that can hurt trust.
Text reminder: Hey [NAME], quick reminder on the review link if you have a minute: [LINK]. Either way, thank you again.
If they still do not do it, that is okay. Build the habit and you will still win over time.
What not to do
Most review problems come from “shortcuts”. Shortcuts feel smart for a week, and then they cause big issues later. If you avoid these, you stay safe and your reviews stay real.
- Do not fake reviews.
- Do not bribe people.
- Do not pressure people or argue with them.
- Do not “gate” reviews by only asking happy customers while hiding unhappy ones.
Honest proof wins long-term. If you have a real issue, fix it, and then ask again after you made it right.
Reply to reviews too
Asking for reviews is only half the job. Replying is the other half. Replies make you look alive, professional, and easy to work with. They also show future customers how you handle problems.
Use these ready-to-use replies: review reply templates →
Want help building a review system?
If you want this built into your Google profile and marketing system, this is the clean way to do it. We set up the links, the follow-up, and the profile details so your reviews actually help you get more calls.