How-To Sub-Article
Postcard copy template (local trades)
If you want a postcard that gets calls, keep it simple: one job, one area, one next step, and real proof. This page gives you a copy/paste template.
1) The 5-second rule
In 5 seconds, the homeowner should know:
- What job you do
- Where you do it
- How to contact you
If they can’t, your postcard is too busy.
2) Front template (simple)
Headline: {Job} in Edmond, OK
1-sentence offer: We help {who} with {job}. {Call/text/book} for {next step}.
Proof hint: Real photos. Real reviews. Clear options.
CTA: Call/Text: {phone}
3) Back template (short)
What we do: 3 to 6 bullets (job words)
How it works: 3 steps (call, schedule, done)
Proof: one short review line (if real) or “rated X with Y reviews” (if true)
CTA: Call/Text {phone} · {website}
4) Proof options (safe)
- Before/after photo
- Review snippet (real)
- “Serving Edmond and nearby”
Photo guide: before/after photo guide →
5) Offer clarity filters (reduce bad calls)
Add one calm filter:
- Service area limit
- “Not a fit” line (handyman vs full service)
- Scheduling expectation (“booking next week”)
6) Design pitfalls (what ruins postcards)
- Tiny fonts
- Too many services
- No phone number
- Stock photos only
- 5 different CTAs
Want this built with a landing page?
Direct mail works best when it matches your website and follow-up.