How-To Sub-Article
Follow-up cadence checklist (no spam)
Follow-up is the difference between “we got busy” and “we won the job”. This checklist gives you a simple, respectful cadence you can run every week.
1) Follow-up is service
Many homeowners are stressed. A calm follow-up helps them take the next step.
Follow-up is only spam if you do it too much or if you’re rude. Keep it helpful and short.
2) Missed call cadence
- 0–5 minutes: text: “Sorry we missed you. What do you need help with and what city are you in?”
- Same day: one more attempt if urgent.
- Stop: if no response, move on.
Scripts: call/text scripts →
3) Estimate follow-up cadence
- 24–48 hours: “Any questions on the options?”
- 3–5 days: one calm reminder: “Happy to help if you want to schedule.”
- Stop: if they say no, stop.
One follow-up often saves the job.
4) “Not ready yet” cadence
Some people aren’t ready. You can stay remembered without being annoying:
- Offer a checklist or helpful guide.
- Ask if you can send one short email tip list.
Email basics: email list basics →
5) What not to do
- Do not send 10 follow-ups.
- Do not guilt-trip.
- Do not argue.
- Do not send long paragraphs.
Want a full follow-up system?
Cadence is one piece. Pipeline and tracking finish the system.