How-To Sub-Article
Direct mail tracking basics (no fancy tools)
If you can’t track it, you can’t improve it. This page shows simple tracking for postcards so you know if your mail drop actually produced calls.
1) What to track
- Calls
- Texts
- Bookings
- Jobs won
2) Three tracking options (simple)
- Option A: Ask one intake question and write it down (best for most owners).
- Option B: Use a unique landing page URL on the postcard.
- Option C: Use a unique phone number (more complex, be careful with consistency).
If this feels like too much, do Option A. It’s enough.
3) The intake question (the best tracking hack)
Ask every lead:
“Where did you hear about us?”
Write the answer down. That’s the whole system.
4) Landing page matching rule
If the postcard says “house washing”, send them to a page about house washing. Matching improves conversion and tracking.
Landing page guide: a website that closes →
5) Mistakes to avoid
- No intake question
- No tracking sheet
- Changing 10 things at once
- Sending mail to a vague page
Want tracking plus a stronger website flow?
Tracking works best when your site converts and your follow-up is fast.