Marketing basics
A simple weekly system that creates steady calls.
How-To
Marketing guides for Edmond, OK local businesses
No fluff. Just the steps that help you get more calls.
Don’t read everything first. Pick one guide, apply one step today, then book a call if you want a done-for-you plan.
Core guides
Local SEO Basics
How locals find you and why they choose you.
A Website That Closes
Turn visitors into calls, texts, and booked jobs.
Copy that converts
What to say so more locals feel safe calling.
Advanced strategy
Stack channels, build systems, and compound visibility.
Channel guides
Google Business Profile
Make Google “near me” searches turn into calls.
Local Facebook groups
Daily visibility without spam or bans.
Local paid ads
LSA + simple Google Ads without wasting money.
Nextdoor marketing
Neighborhood visibility that creates warm leads.
Referrals and partners
Warm leads without ads: simple systems that compound.
Direct mail
Postcards that get calls with simple tracking.
YouTube
Simple videos and Shorts that build local trust.
CRM follow-up system
Stop losing leads after the first call or estimate.
Proof posts and Reels that build local trust.
Yard signs and jobsite branding
Neighborhood visibility from every job site.
Seasonal marketing calendar
Plan offers and proof so you don’t scramble.
Sub-articles (deep dives)
Offer clarity checklist
Make your offer obvious so more visitors call.
Service page checklist
One page that gets calls.
CTA placement
Top, middle, bottom. Clear and calm.
Call/text scripts
Fast replies that close leads.
Review request script
Get more honest reviews without being weird.
Review reply templates
Calm replies that build trust.
Job photo checklist
Proof photos that sell.
Before/after photo guide
Simple photos that look real.
GBP categories
Pick categories that match the calls you want.
Google post ideas
Weekly rotation with trade examples.
Citation consistency
Keep name/phone/web consistent everywhere.
Weekly update ideas
Safe weekly updates that compound.
Simple tracking
Track calls and what made them call.
Email list basics
Stay remembered without spam.
Facebook group rules
Stay unbanned and stay visible.
LSA setup checklist
Set up Local Services Ads safely.
Negative keywords
Stop paying for junk searches.
Nextdoor post templates
Calm templates that stay up.
Referral request script
Ask for referrals without being awkward.
Partner outreach script
Respectful outreach that gets replies.
Postcard copy template
Simple postcard copy that gets calls.
Direct mail tracking
Know if your postcards worked.
Trade Shorts templates
Repeatable Shorts rotation for trades.
YouTube title template
Clear titles and descriptions that drive calls.
Lead pipeline template
Stages you can copy into any CRM.
Follow-up cadence
Respectful follow-up that closes jobs.
Instagram profile checklist
Look real and make contact easy.
Instagram Reels templates
Repeatable Reels rotation for trades.
Yard sign copy template
Readable sign copy in 3 seconds.
Yard sign placement
Permission, visibility, and timing checklist.
Seasonal calendar template
Plan offers, proof, and reminders.
Slow season offer ideas
Fill the calendar without discounts.
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