FAQ
Marketing FAQ | The Haxel Report
Simple marketing answers for Edmond, OK local businesses: SEO, trust, posting, and what actually drives calls.
Questions
- What is SEO?
- What is local SEO?
- Do I need a website if I have Facebook?
- What is a good marketing goal?
- Why do people not call after they visit my site?
- Do reviews matter?
- What is “conversion” on a local site?
- Should I run ads?
- How often should I post?
- What should I post about?
- What is the easiest first win?
- How do I avoid sounding salesy?
What is SEO?
SEO helps you show up on Google.
It is the work that makes your website and listings easier to find. Good SEO also makes your site clearer, so more people call.
If you only chase rankings and ignore trust, you get clicks that do not convert.
What is local SEO?
Local SEO is “near me” SEO.
It is your Google Business Profile, reviews, photos, and location signals. It helps locals in Edmond, OK find you fast.
For many trades, the profile matters as much as the website.
Do I need a website if I have Facebook?
Yes.
Facebook is rented land. Your website is home base.
It is where people go when they are ready to trust you enough to call.
What is a good marketing goal?
More real conversations.
Likes are not a goal. Calls, texts, quote requests, and booked jobs are the goal.
Everything we do should lead to a clear next step.
Why do people not call after they visit my site?
Trust and clarity.
Most sites are vague. They hide the phone number, have weak proof, or do not say what jobs you do.
Fix those and calls go up because the decision feels safer.
Do reviews matter?
Yes.
Reviews are proof. They help you rank and they help people choose you.
Even one honest review reply can build trust.
What is “conversion” on a local site?
A visitor takes action.
They call, text, book, or fill a form. Conversion is making the next step obvious and easy.
If the next step is hard, people leave and call someone else.
Should I run ads?
Not first.
Ads work best when your trust is already strong. If your profile and website are weak, ads just pay to send people to a weak close.
Fix the basics first, then ads become cheaper and more effective.
How often should I post?
More than you do now.
Consistency beats creativity. A simple post every day is better than one big post once a month.
If daily is too much, start with three days a week and build up.
What should I post about?
Your jobs and your offers.
Show what you do, show proof, and tell people how to contact you.
Keep it short, local, and repeatable.
What is the easiest first win?
Clean up your Google Business Profile.
Fix categories, photos, hours, services, and the link to your site.
That is the fastest trust upgrade for many trades.
How do I avoid sounding salesy?
Be clear, not pushy.
Say what you do, who you help, and what it costs in simple words. Then let people choose.
Calm sells better than hype.